Technology Public Relations   




Getting It Done

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Communications strategies in high technology,
emphasizing enterprise software. More than 30 years experience in the computer/publishing industry.

1991-Present: Principal Consultant, Ed Bride Associates, Pittsfield, Mass.
Founder. Marketing and editorial consultancy, specializing in high-tech (principally software infrastructure and security) firms that emphasize enterprise computing.

1981-1991: Sentry Publishing Co., Inc., Westborough, Mass.
Founding editor of Software Magazine. Senior Vice President and executive editor, with these additional responsibilities:
     - Editorial Director for The IBM Business Partner, Sentry's monthly newsletter for vendors with a business relationship with IBM;
     - PR: planning and executing Sentry's public relations program.

1978-1981: Hewlett-Packard Co., Fort Collins, Colorado
Publications Manager, Desktop Computer Division. Established HP's first divisional PR capability, in its largest operation, a business unit for engineering workstations.

1969-1978: CW Communications, Inc., Framingham, MA
Vice President, Editorial Services, Computerworld. Starting as a junior staff writer, at age 31 became the weekly newspaper's youngest Editor. Oversaw company’s move into conferences.


Reverting to the days as a writer, this August, 2011 article appears in IEEE's Computer magazine on the 30th anniversary of the IBM Personal Computer. The article portrays why –and how— it was software that made the IBM PC the industry standard.


Program organizer for 2004 Software History Center conference and reunion of PC software pioneers (www.SoftwareHistory.org).

Authored and/or edited the following:

* five Software Industry Business Practices reports, published by the Massachusetts Software Council (now the Mass Technology Leadership Council), under contract to PriceWaterhouse Coopers;

* a 10-year history of the Massachusetts software industry, on the occasion of the 10th anniversary of the Massachusetts Software Council (now the Mass Technology Leadership Council).


- Past member of ITAA, and of the association's former Quality Achievement Award committee; frequent speaker at the group's semiannual conferences; co-organizer of software sessions for the 1993 Fall Conference.

- One of the five most-influential writers on personal computers, as voted by subscribers to MediaMap.